Bing Shopping Ads Consultants

Freelance Bing / Microsoft Ads Expert

Grow your business with results driven Pay Per Click Campaigns.

Big fish in a
small pond

As Google enjoys the lion’s share of the search engine market it can be tempting to think that it’s safe to ignore the competition and move on. But, with the Bing Network now claiming to power 21% of UK searches it can be an significant extra revenue stream for businesses looking to source new customers. Here at Clarity PPC we offer a full Bing Shopping and Text campaign management service that includes set up and detailed reporting.

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A selection of my work

Cost down 15%

conversion rate up 21%

Leads up 17%

5400 Leads

in first 6 months

CPA down 30%

Year-on-Year

CPA down 16%

Average CPC down 42%

Over 2150 leads generated

View all Case Studies

Four pillars to success with Bing Ads

Google Ads
Import?

Don’t just set up the import from google ads and leave it on a schedule, it overrides important settings. If you do have it on a schedule choose the options very carefully to just update ads and negative keywords or whatever makes sense for your set up.

I have noticed that location settings , for example, can be imported incorrectly. Also be very careful with budgets as you can easily overspend bringing a budget across from Google Ads.

Network
Settings

Choose your network settings carefully, the “whole microsoft network” is the standard setting but audience ads on Bing can be very spammy. I tend to go with Microsoft sites and select traffic only. It is also worth checking the reports and setting which sites on the audience network have had clicks and what the performance was like. You may want to use an exclusion list to block sites like msn.com

Match types
and bidding

Match types in Bing (Microsoft Ads) do not tend to work as well as Google’s – especially broad match. Start with phrase and exact and check the search terms report very carefully.

Conversion
Tracking

Conversions are not currently imported when coming from google, these need setting up and testing to make sure it is working correctly. Don’t use the “smart conversion” action or a contact page as these . could use a micro conversion if need be

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PPC expert today

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What my clients say

Working with Andy at Clarity has been extremely smooth sailing and huge support to our business. Andy is proactive in managing our PPC campaigns and has had a positive impact on the results of our account. If you need external support from someone who is professional with expert knowledge, I would happily recommend Clarity's services.

Georgie Roberts

Andy from Clarity PPC has been a massive help in optimizing & improving the many Google Ads accounts I manage through my job at Creatic Digital Agency. His advice is instantly put into practice as he (very patiently!) guides me through the steps in the actual accounts, which vary from a local bike shop, to plumbing services and international webshops...

Laura Winters

I’ve worked with Andy for several years and he is very knowledgable when it comes to Google ads. Highly recommend

John Cammidge

Andy was incredibly helpful in provided guidance for improving our performance on Google Ads, and was delightful to work with. Would happily recommend his services to others.

Alex Frayne

Andy possesses an exceptional mastery of Google Ads – I wholeheartedly recommend his services. He combines patience and affordability, dedicating ample time to comprehending your target audience!

Amit Sandhu

Andy at Clarity has been a huge help with Google Ads setup and changes. Simply great service, and as well as knowing the technical aspects he can help apply to real life business situations and make sure results are coming through.

Andy Nuttall

Clarity PPC was a massive help with optimising my Google Ads campaigns to give a better return on investment. Andy really understood the needs of my business, he's very knowledgeable and easy to work with. Definitely recommended.

Aidan Ashby

Andy at Clarity PPC took time to discover our exact advertising needs, and rebuild our Google Ads settings. We now pay less, but get much better results than we did before.

Clive Chitty

Set up and monthly
management