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Bing Shopping and Search campaign management

by | Mar 6, 2019

As Google enjoys the lion’s share of the search engine market it can be tempting to think that it’s safe to ignore the competition and move on. But, with the Bing Network now claiming to power 21% of UK searches it can be an significant extra revenue stream for businesses looking to source new customers. Here at Clarity PPC we offer a full Bing Shopping and Text campaign management service that includes set up and detailed reporting.

Four reasons to consider using Bing Ads:

Extend your reach

Extend your reach

With 11 Billion monthly worldwide searches The Bing Network (which includes Yahoo and MSN) is an excellent tool for increasing the overall reach of your marketing efforts.

Reaches the parts other search engines cannot reach

(if you’re old enough to remember the Ad)

Bing search is now built right into Windows 10 and numerous other tech products. They now claim that 27% of its clicks are solely theirs and not within the grasp of Google’s networks. Great if you are after new visitors to your site.

Reaches the parts other search engines cannot reach

(if you’re old enough to remember the Ad)

Lower Cost per Click prices

Lower Cost per Click prices

Given the lower competition within the Bing Network the actual price of a click is nearly always lower than Google This gives the opportunity for increased return on investment and lower cost per conversion figures.

Simple start up

The Bing interface is now very similar in look and function to that of Google Ads. They even provide a handy import tool so you can bring the core of your Google campaign over to Bing with significant ease. It’s worth noting that Clarity PPC only do this import once and form then optimise Bing campaigns separately based on data from within Bing itself.

Simple start up

Clarity PPC has generated over £125K in sales through the Bing Ads platform over the last two years and, as always, we have stayed within clients budget restraints and return on investment targets or cost per conversion targets.

Within Bing we still make use of all the advanced techniques that we employ within our Google Shopping campaigns and our Search Marketing campaigns which you can read more fully about on those relevant pages. What’s more, if you are using us for any of those services you enjoy a discounted rate on our Bing offering too.

Why not contact us for more information or check out our prices page.