Google Ads Mentoring

If you already manage a Google Ads account and are just looking for advice on best practice techniques or even starting from scratch, Clarity PPC can help you! We offer a Google Ads mentoring service that is tailored to you and uses your own data. We can start at the very basics and move up to the most advanced features available within the Google Ads platform.

It seems like there are endless options for Google Adwords training these days. From one day seminars to online courses to sessions with our Google account manager. Obviously, these all have their value, but there drawbacks here as well. Seminars are not very personalised and online course tend to stay somewhat basic. Google account managers, in my experience, certainly help us spend more but is it really in their interest to help you save money?

Our training sessions are conducted over a shared screen and use all your own data. We also teach super advanced techniques that Google account managers do not, and will not, teach. We show you how to implement strategies that are sure to increase ROI and reduce cost per conversion.

Andy Hathaway
Google Partner
MS Partner 2022

Google Ads Mentoring Process

Here are some of the areas our training will cover:

  • Keyword research – how to identify most profitable keywords
  • Best practice account structure: continuity between keywords, ad text and landing page leading to a high quality score and lower costs per click.
  • Bid optimisation
  • How to write Ad copy – analysis and A/B testing
  • Negative keyword management
  • How to Implement bid modifiers around device, time of day, day of the week and location.
  • Setup and use of RLSA – Remarketing lists for search ads
  • Other audience techniques including Customer Match
  • Use of ad extensions for calls, locations, seller ratings etc
  • Display ads
  • Display remarketing
  • Dynamic search ads
  • Automation
  • Many other best practice tips and tricks


For Google Shopping we also teach:

  • Optimising product feed
  • Set up and use of Custom Labels
  • Structuring campaigns by intent of search terms
  • Advanced bid management
  • Ecommerce audience targeting


Why me?

Experienced Specialist

I have been working in Pay Per Click and Digital Marketing for over 14 Years.


No Long Contracts

I have very high client retention rates and do not use long contracts. 30 day rolling, cancel anytime.

One to One Google Ads

You have direct contact with me, your Google Ads Expert. No Account Managers or Sales people.

Fixed Fee Pricing

I use bespoke, fixed fee pricing based on budget, complexity and level of reporting required.


Google Certified

I am both a Google & Microsoft Ads Partner. Certified for Search, Shopping, Display & YouTube. 






“Andy from Clarity PPC has been a massive help in optimizing & improving the many Google Ads accounts I manage through my job at Creatic Digital Agency. His advice is instantly put into practice as he (very patiently!) guides me through the steps in the actual accounts, which vary from a local bike shop, to plumbing services and International Webshops.

Besides Search Campaigns, he has been a massive help in setting up and maintaining successful Shopping Campaigns.

I would happily recommend Andy to anyone looking to improve their online presence and performance!”

Laura Winters

Creatic Digital Agency

“Andy at Clarity has been a huge help with Google Ads setup and changes. Simply great service, and as well as knowing the technical aspects he can help apply to real life business situations and make sure results are coming through.”


Easy Cleaners Birmingham

Request a call to discuss how we can help you

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