Google Ads Consultants
Freelance Google Shopping Consultant
Google Shopping Performance deteriorating?
Performance Max running wild?
Need help with accurate conversion tracking?
Want a true expert that works only with Google and Microsoft Ads?
👋
A Google Ads Consultant
I’m Andy, a UK based Certified Google Ads Professional with over 14 Years experience using the Google Ads (Adwords) platform. I provide Set-ups, Monthly Management, Training and Consultancy to eCommerce and Lead Generation businesses.
I’m both a Google Partner and a Microsoft Ads Partner with certifications for Search Ads, Shopping Ads, Display & YouTube.
Case Studies
I produce real tangible results for my clients that positively impact their bottom line.
In Revenue
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Cost per Conversion down
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Four pillars to success with Google Shopping
Feed Optimisation
With Google Shopping management it is easy to focus on campaign structure and bidding strategies whilst ignoring the vital link between customer searches and your product: The Feed. The right optimisations to a feed can have a significant impact on campaign KPIs. Product title is the place to start. I like to review Search Terms reports, Search Console data and competitor products to look for themes. Using this data, I build out the existing titles ensuring they contain the most relevant terms (feed management tools can help build these new titles out at scale). Descriptions can also contain a lot of information that triggers irrelevant searches, these should remain focused on the product and product department. From here we can move onto variant choice, image testing, custom labels, sale prices and more.
Merchant Centre Management
Another potentially overlooked Google Shopping task is regular Google Merchant Centre management. Checking and fixing any product disapprovals is priority number one, I like to set up a script that alerts me to any new disapprovals as these can easily go unnoticed. It is possible for a whole account to be suspended if product issues are not resolved with haste. Within the Merchant Centre I also manage delivery services, tax settings (depending on location), promotions, CSS, return policy, feed settings and supplemental feeds. Automatic Improvements are also worth checking, Google updates certain feed attributes with information from the landing page but this may need a manual review.
Campaign Choice
Performance Max has become the go-to campaign type for Google Shopping, offering powerful automation and broad reach. However, it’s important to recognise that campaign choice should be tailored to each client’s specific situation. While I typically recommend and implement Performance Max, there are instances where Standard Shopping campaigns might still be appropriate, especially when dealing with very low conversion numbers or highly specific targeting needs. When using Performance Max, I enhance its effectiveness and transparency by implementing at least six Google Ads scripts, providing deeper insights into spend allocation. I often recommend separating branded traffic from Performance Max campaigns, unless there is a good reason not to.
Campaign Management
Effective campaign management is crucial in Google Shopping. As noted, algorithms tend to chase easy wins (which is why, in the main, Performance Max shouldn’t target brand terms) which inevitably leads to a focus on a small subset of products. One strategy to address this is to employ a performance labelling script to segment campaigns based on ROAS and visibility/clicks. This approach helps to boost ‘zombie’ products – those with little exposure – whilst maintaining focus and budget on top performers.
What my clients say
Working with Andy at Clarity has been extremely smooth sailing and huge support to our business. Andy is proactive in managing our PPC campaigns and has had a positive impact on the results of our account. If you need external support from someone who is professional with expert knowledge, I would happily recommend Clarity's services.
Georgie Roberts
Andy from Clarity PPC has been a massive help in optimizing & improving the many Google Ads accounts I manage through my job at Creatic Digital Agency. His advice is instantly put into practice as he (very patiently!) guides me through the steps in the actual accounts, which vary from a local bike shop, to plumbing services and international webshops...
I’ve worked with Andy for several years and he is very knowledgable when it comes to Google ads. Highly recommend
Andy at Clarity PPC took time to discover our exact advertising needs, and rebuild our Google Ads settings. We now pay less, but get much better results than we did before.
Frequently
asked Questions
Why choose a freelancer over an agency for Google Shopping management?
As a UK-based freelancer, I offer personalised service with direct access to my expertise. You’ll benefit from my 15+ years of Google Shopping experience without agency overheads. I deliver agency-level results with the flexibility and attention of a dedicated consultant. Plus, I never outsource your work.
How do you stay current with Google Shopping updates?
I’ve been working with Google Shopping since its inception in 2008. I invest heavily in continuous professional development, regularly attending industry conferences, participating in webinars, and engaging in beta programmes. This ensures I’m always ahead of the curve, implementing the latest strategies for my clients.
Can you provide evidence of your expertise?
Absolutely. My website features several case studies demonstrating significant improvements in key metrics for various clients. These real-world examples showcase my ability to drive results across different industries and account sizes.
How do you approach feed optimisation?
Feed optimisation is crucial. I start by analysing Search Terms reports, Search Console data, and competitor products. Using this information, I optimise product titles and descriptions, ensuring they contain the most relevant terms. I use feed management tools to implement these changes at scale, significantly impacting campaign KPIs.
What's your stance on Performance Max campaigns?
While I typically recommend Performance Max (depending on conversion numbers), I assess each situation individually. There are still many Standard Shopping implementations that are working very well. When using Performance Max, I enhance transparency with Google Ads scripts for deeper insights. I often separate branded traffic to prevent skewed performance data, ensuring a balanced and effective advertising strategy. P-max “bucketing” scripts can also be useful for advanced campaign structures.
How much do you charge for google shopping services?
I charge a fixed fee for my Google Shopping services, based on two primary factors:
- Account complexity: This includes considerations such as the number of products, feed intricacies, and the overall sophistication of your Google Shopping strategy.
- Ad spend budget: While I don’t charge a percentage of spend, the budget does influence the level of management and optimisation required.
This fixed-fee approach ensures transparency and alignment of interests. You’ll know exactly what you’re paying each month, regardless of fluctuations in ad spend. It allows me to focus entirely on optimising performance rather than inflating spend. Please get in touch for a bespoke proposal.