Type of client:

Feed Management
Google Search
Google Shopping Management
Microsoft Ads (Bing) Shopping

Goodness Direct

e-Outdoor.co.uk are a leading independent supplier of outdoor clothing and equipment in the UK. Based in Daventry, they supply some of the most sought after and prestigious brands in the industry: Barbour, Arcteryx, Rab, The North Face, Mountain Equipment and more. Beginning with Google Shopping and expanding to Search and Microsoft Ads, My campaigns were a key driving force for the expansion of the business and over the years of work together, have provided over £10M in revenue.

Working to tight margins, e-Outdoor were looking for high ROAS Shopping campaigns. This was achieved by using advanced Shopping optimisation techniques that utilise campaign priority, negative keywords and custom label segmentation. You can see further campaign statistics below. 

What I achieved



Conversion Value/Cost

Cost per Conversion


Cost of sale

Andy has had a central role in the development of White & Bishop from a traditional retailer to a successful e-commerce business. His Google Ads campaigns have been the key driver of our growth and development. I would certainly recommend his services.